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Communication Strategies for Improved Patient Outcomes (Two Part Lecture)
About the Session
This comprehensive two-part lecture will explore how effective communication skills directly impact veterinary patient outcomes through more productive client interactions. Michael will guide attendees through the Calgary-Cambridge framework, providing practical strategies that can be immediately implemented in daily practice.
Throughout his lecture, Michael will cover:
- The Calgary-Cambridge Model - A structured approach to veterinary consultations that improves information gathering and client satisfaction
- Relationship-building techniques - Specific verbal and non-verbal communication skills that establish trust and rapport with clients
- Client Interview structuring methods - How to use signposting and other organizational tools to conduct more efficient and effective appointments
- Client education strategies - Techniques for explaining medical information clearly without using confusing terminology
- Value communication - Approaches to help clients understand the value of recommended veterinary services and treatments
By the end of this interactive workshop, attendees should be able to conduct more effective client interviews, build stronger client relationships through empathetic communication, structure veterinary visits more efficiently, communicate medical information in client-friendly language, and better articulate the value of veterinary care. Michael's presentation will include practical exercises and real-world examples to reinforce these essential communication skills.
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